Healthcare marketing is changing, and there’s no better time than now to grow your practice. That’s why we created the Healthcare Marketing 2023 blog series. For the next two years, we will be publishing articles and video segments exploring new strategies for growing practices in the future of healthcare marketing. Today, let’s explore some of the challenges that practice owners face today and what trends we can expect to see in healthcare marketing by 2025.
How has healthcare marketing evolved over the last 20 years?
Over the past 20 years, healthcare providers have gone from being mostly inpatient to mostly outpatient, and now back to mostly inpatient. According to data from the National Inpatient Sample (NIS), which is a large nationwide healthcare dataset, one-third of healthcare costs are now for outpatient care. This shift to outpatient care is behind the rise of new market health opportunities like on-demand services, concierge medicine, and other subscription models. Practice owners have also developed new ways to connect with and target their patients, like through digital health platforms, integrations, and messaging. New and evolving technologies have increased the way that practices can connect with and engage with their patients, but have also led to new challenges for marketers as more patients seek greater control over their health information.
Healthcare Marketing Trends to Watch in 2025
To grow practices, healthcare providers must adjust their marketing strategies to fit the needs of their patients. This includes exploring new partnership models, creating new customer experiences, and using new technologies to find new ways to engage with patients. This is especially important as patients become more empowered with their health information. To keep up with these changing trends, practices must stay up-to-date with the latest healthcare marketing trends. What are some of the trends to look out for in healthcare marketing in 2025?
– New Partnership Models – As more patients seek control over their health information, partnerships between healthcare providers and data brokers are becoming more popular. Data brokers help patients find the information they need, from insurance coverage to medical records and have access to a wide range of products and services.
– New Customer Experiences – To keep up with shifting technologies and more empowered patients, practices must create new customer experiences that help patients navigate the healthcare system and find better solutions for their needs. This includes creating new customer experiences for patients who are looking for care and symptom management. These experiences could include virtual check-ups and symptom management tools like daily stress journals.
– New Technologies – As new technologies become more common in daily life, practices must stay on top of new and emerging technologies to stay relevant in the healthcare market. This includes technologies like artificial intelligence and voice assistants, which are now commonly found in devices like Amazon’s Alexa or Google Home.
More about author Marisa Hochberg : http://www.mamaandtata.com/blog/2018/9/9/marisa-hochberg
The Future of Healthcare Marketing
As healthcare continues to evolve, practices will need to adapt their strategies to keep up with the needs of their patients. This means creating new customer experiences, partnering with data brokers, and exploring new technologies. In addition to these strategies, practices will also need to stay up-to-date with the latest trends in healthcare marketing. This means experimenting with new strategies and technologies, like artificial intelligence and voice assistants, that are now commonly found in devices like Amazon’s Alexa or Google Home. By 2025, the healthcare landscape will likely look very different from today. With new technologies, partnerships, and experiences, practices will need to evolve their strategies to stay relevant and grow their businesses.
Healthcare marketing is changing, and there’s no better time than now to grow your practice. That’s why we created the Healthcare Marketing 2023 blog series. For the next two years, we will be publishing articles and video segments exploring new strategies for growing practices in the future of healthcare marketing.